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There’s a little bit of a rebel within us all. Brad and Gazz — two Welsh lads with a passion for all things beer — decided to take their love for beer a step further back in 2008 and the result is Tiny Rebel Brewery, an award-winning brewing company whose beers can be found in fridges worldwide.
Tiny Rebel’s humble beginnings can be found in a Welsh garage, where Brad and Gazz spent their weekends on their hobby brewing beer. As self-confessed “beer geeks” the pair got pretty good at the brewing lark and began to take it a little more seriously — in 2010 thanks to a few thousand pounds of investment, some more robust brewing equipment and a shed-load of ingredients Tiny Rebel was born and they set about creating their first Tiny Rebel beers.
Speaking to Mashable, co-founder Bradley Cummings shared more on Tiny Rebel’s beginnings. “We wanted Tiny Rebel to represent us and things that we were interested in growing up – urban culture, 90’s music, being a bit rebellious and not taking ourselves too seriously.” This ethos has carried through from the early days to now — the company may now be a global success but it’s still unapologetically built on a sense of fun.
Like with most startup ventures, the team faced their fair share of barriers to success in the early days — especially given the economic climate within which they were trying to launch. "Pubs were closing around the time we were setting up, which meant investment was a challenge.” Bradley recalls. “We were also creating a new market for Wales that didn’t really exist", something which is a risk in itself. The team soldiered on though and made it to the development stage.
The Tiny Rebel team must’ve been thankful for their “beer geek” roots — especially given the gruelling development process that went into the creation of their first staple brews. The development stage of the company saw Brad and Gazz create north of 150 different brews, finally settling on two of their core offerings in February 2012 — FUBAR and Urban IPA went on to become award-winning beers, and are still two of the company’s most prized brews.
Just a year after the company’s official launch the team went global in 2013, exporting beers to Denmark and Australia. While things took off overseas though, the boys made sure they stayed grounded and remembered their roots. "There’s some great beer coming out of Britain at the moment and it’s awesome being a part of it" Bradley told Mashable, and their achievements at home are a testament to this. In the same year the team began exporting abroad, they also cleaned up at the Great Welsh Beer Festival, taking home gold, silver and bronze awards for their Dirty Stop Out, FUBAR and Urban IPA brews respectively. Later down the line their Cwtch beer took the Champion Beer of Britain accolade in 2015, and in 2016 the company won brewery business of the year from The Society for Independent Brewers.
Image: tiny rebel
The Tiny Rebel team was busy in 2013. Not content with just brewing and exporting their wares, racking up awards and watching their sales figures fly up, the company also opened the very first, fully devoted craft beer bar in Cardiff. Physical premises have expanded since then too: “November 2015 saw us open our second Tiny Rebel bar in the heart of our home town of Newport” Bradley told Mashable, “And we kept on setting ourselves ambitious goals.”
So what’s next for the Welsh brewers? "We’ve just invested £2.6m in a new brewery giving us the facilities to become fully self sufficient in brewing and packaging, which was always a goal of ours when we were brewing in the garage just over 5 years ago” Bradley divulged. The team plans on opening the doors of its brewery to the public, too, sharing their story and the entire brewing process with their customers.